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 TRON: LEGACY - Box Office & Fan Reaction


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ChessMess
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 12:58 PM
Star Trek 2009 had $76 in its opening weekend, finished its theatrical run with $385 million. I REALLY want tron to get a sequel, but its numbers are worrying me greatly.


 
Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 1:39 PM
ChessMess Wrote:Star Trek 2009 had $76 [million] in its opening weekend, finished its theatrical run with $385 million. I REALLY want tron to get a sequel, but its numbers are worrying me greatly.

There is nothing to worry about.

Consider: Star Trek 2009 had over 40 years of television shows, movies, and hundreds of novels, to create its fan base. Prior to its release. That's why Star Trek 2009 was even made: Paramount knew the Trek fan base would come back again, plus enough non-fan viewing to put cream on that apple pie. Granted, they still had to make a respectable movie, and I do think Trek 2009 is a good film, but the audience was "front loaded" in a way that TRON Legacy's audience is not.

In fact, comparing TRON Legacy to any of the recent science fiction or fantasy blockbusters is impossible because all of those blockbusters, save perhaps Inception, are tied to existing properties with long histories and fan bases from other mediums: Narnia, Iron Man, Harry Potter, X-Men, Transformers, Batman, and so forth.

TRON Legacy is a very rare experiment: the attempted big-budget revival of a "dud" from 30 years ago; not even a remake, but a continuation of the original plot. It had no books nor comics to generate fan interest. No television shows. No toy lines. No cartoons. It's as close as Hollywood gets to gambling with that much money in an era when Hollywood execs demand sure-fired success.

$170 million is high, but in today's CGI market it's not an unusual figure. Based on the opening weekend -- which was a strong weekend, don't let anyone say otherwise -- as well as initial weekday returns and overseas markets -- where TRON stands at #1 in many places -- the only way TRON Legacy fails to earn out is if foreign revenue implodes. And I don't see that happening.

Now, one might argue that marketing is part of this equation. And that's true. But we don't have hard numbers on marketing expenses, so let's stick with the production budget.

Also, consider a film like Night at the Museum:

http://boxofficemojo.com/movies/?page=weekly&id=nightatthemuseum.htm
Like TRON Legacy, Night at the Museum was a CGI-laden family-friendly film that opened decently -- not spectacularly, but decently -- in 2006, and went on to have a very looooooooooooooooong stay in theaters, both domestic and overseas, ultimately earning half a billion dollars. Plus a sequel.

I see every reason to believe TRON Legacy stays in theaters just as long as NatM, and I also see every reason to believe that TRON Legacy's gross overseas revenue will surpass its gross domestic revenue, and the gross domestic revenue is quite likely to pass the production budget some time in February, if not sooner.

So again, there is nothing to worry about.abortion pills online abortion pill online purchase cytotec abortion


 
master control
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Posts: 46
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 1:41 PM
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Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 1:54 PM
Tron Unit Wrote:I am worried. Less than $50 million opening weekend and with True Grit opening this week to rave reviews Tron's box office will drop and after the Christmas weekend even more. It had better have some long legs to break even. I just don't see it being the mega-hit Disney was hoping it would be. This could not only affect how they will proceed with a sequel or television series but it could also affect how they decide to proceed with Kosinski's Black Hole remake i.e. not putting as much marketing into it.

See my analysis above this post.

It's very possible True Grit will dethrone TRON this weekend, but True Grit is also a remake that many fans of the original refuse to see -- because they believe it was done right the first time, with John Wayne, and there was no need for a remake.

True Grit is also a Western, and those are very niche. No Western has opened to big box office in recent memory. Yes, Bridges' participation and the Cohen Bros. may make True Grit an exception to the rule, but honestly True Grit has even more going against it than TRON Legacy does, in terms of marketing and recent performance of similar types of films.abortion pills online abortion pill online purchase cytotec abortion


 
Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 2:54 PM
The last major Western (that I remember) was 3:10 to Yuma, which had major A-list actors up front, and in its entire domestic run it barely earned $53 million.

Tron Legacy probably broke $53 million last night, after less than a week in theaters.

Jonah Hex? Bomb. Appaloosa? Bomb.

Again, it is possible that True Grit could be the exception to the rule.

But right now the rule is that science fiction and fantasy films are big box office, even if they're flawed. Ergo, Transformers. Westerns? Not so much. Even if they're well-written or have A-list acting talent.

We'll just have to see. I bet even if True Grit is #1 this weekend, it won't be a huge opening, and the distance between it and TRON Legacy will not be very wide.


 
Quicksort
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Posts: 70
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:00 PM
I don't see TL as being comparable to NATM: TL has a different demographic to NATM and even the original Tron, skewed more towards teens, twenty-somethings and fanboys of all ages.

If anything, the closest film you can compare TL to would be Superman Returns: a surprisingly faithful sequel that was ~25 years too late and with rather mixed geek reactions. And look how well that did...

Now, that said, SR had a 50% bigger budget than TL, but its opening weekend also took about 20% more as well, without the benefit of 3D or IMAX prices.

I doubt True Grit will affect TL much. Different demographics, though TG will benefit from its association with No Country for Old Men. The real test will be to see how big a drop-off TL has over the next two weekends.where to buy abortion pill abortion types buy abortion pill online


 
lurkinghorror
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:02 PM
Sub-Odeon Wrote:It had no books nor comics to generate fan interest.

:/




 
Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:09 PM
lurkinghorror Wrote:
Sub-Odeon Wrote:It had no books nor comics to generate fan interest.

:/


I should say, no long-time Marvel or DC comics.

Small print run independent comic series are not in the same league with major publishers and long-running titles, like X-Men or Iron Man or the new Thor movie.


 
jonwes
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Posts: 580
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:19 PM
I doubt True Grit will dethrone Tron or even take away much of it's audience. I think Little Fockers has the best chance, sadly. It's tracking well, despite the awful reviews.

Just as a guess, I think it'll be:

Little Fockers
Tron Legacy
True Grit
Gulliver's Travels

I say that as someone who wants to see TrueGrit. I just think it's unlikely to make more than 20m. And hopefully Tron won't decrease more than 50% so it'll make at least 21m or so. That's my hope anyway. But it's hard to say during the holidays.





Discuss it on tron-sector.com here.
 
Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:27 PM
I think I agree with jonwes, the Fockers movie probably has a better overall chance to dethrone Tron.

Oh hey, look, the Tuesday numbers are out!

TRON LEGACY improved over Monday's total!

http://boxofficemojo.com/movies/?page=daily&id=tron2.htm

If TL can cruise along at perhaps $5 million per weekday, and get up to $10 million or above for Friday and Saturday both, that would put TL at 91 million dollars US revenue by Tuesday of next week. Which is a conservative estimate, I might add.

Not bad! Not bad at all!


 
lurkinghorror
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Posts: 803
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:29 PM
Sub-Odeon Wrote:
lurkinghorror Wrote:
Sub-Odeon Wrote:It had no books nor comics to generate fan interest.

:/


I should say, no long-time Marvel or DC comics.

Small print run independent comic series are not in the same league with major publishers and long-running titles, like X-Men or Iron Man or the new Thor movie.

Long running properties like the ones you mention haven't been popular because of the comics for decades. The top selling comic of a given month will likely be under 100,000 copies. In terms of sales, relative to the industry, the Tron comic did okay (averaging around 5000 an issue, if I recall correctly).

The existence of a comic, even if it is published by Marvel or DC, will not likely make a significant difference in terms of audience members. The Iron Man movie and the new Batman movies did not do well because they had a strong comic book readership piling into the theaters. They did well because they were good movies based off recognizable franchises. Tron IS a recognizable franchise. And if enough people think the movie is good, it will do well.

Also: Tron 2.0? A game with quite a bit of promotion behind it. The 20th anniversary DVD? The reissued toy line? The new toy line for 2.0? Tron has been around quite a bit over the last decade. People know what it is.

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Pilgrim1099
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Posts: 606
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:33 PM
Sub-Odeon Wrote:
Tron Unit Wrote:I am worried. Less than $50 million opening weekend and with True Grit opening this week to rave reviews Tron's box office will drop and after the Christmas weekend even more. It had better have some long legs to break even. I just don't see it being the mega-hit Disney was hoping it would be. This could not only affect how they will proceed with a sequel or television series but it could also affect how they decide to proceed with Kosinski's Black Hole remake i.e. not putting as much marketing into it.

See my analysis above this post.

It's very possible True Grit will dethrone TRON this weekend, but True Grit is also a remake that many fans of the original refuse to see -- because they believe it was done right the first time, with John Wayne, and there was no need for a remake.

True Grit is also a Western, and those are very niche. No Western has opened to big box office in recent memory. Yes, Bridges' participation and the Cohen Bros. may make True Grit an exception to the rule, but honestly True Grit has even more going against it than TRON Legacy does, in terms of marketing and recent performance of similar types of films.

Well, either way, Jeff Bridges should be given an applause for both of those movies. Even if True Grit dethrones it, Bridges deserves the recognition.
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Sub-Odeon
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:38 PM
Granted, a comic book line all by itself doesn't guarantee success. But a lot of what makes a tie-in movie work, is the overall property penetration with the public. Batman has been around for most of the last century, and is a household name. Any movie with Batman in it or on it or associated with it is going to have an automatic level of draw that is an order of magnitude greater than something like TRON.

And as much as I loved TRON 2.0 it was a thud in the video gaming industry. You could find it in the $5 bins at the clearance stores less than a year after its release. The 20th anniversary DVD was a nice push in 2003, and twined with TRON 2.0 did raise visibility for the franchise -- but as a nostalgia piece only, I suspect. Retro 80s swag.

Granted, this is all just my perception, and my perception could be quite wrong. TRON may indeed have a far higher level of general audience recognition than I am giving it credit for, thus the returns to date for TL might seem too low, given this. But having talked to a lot of movie-goers and other consumers about TRON over the years -- because I am a big fan -- if people recognized it at all, they recognized it as a weird relic from the 80s, or identified it as a movie based on a video game, not vice versa. Its currency in the present day seemed negligible.

Which is why the TR2N concept movie in 2008 absolutely took me by surprise. Never saw that coming! Nor the sequel, for that matter.


 
Sub-Odeon
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Posts: 234
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:39 PM
Hey, more power to Jeff. I have always liked him a great deal, and was very pleased he got the Academy Award finally. He's versatile and enjoyable, and I bet True Grit will be a good film.


 
lurkinghorror
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Posts: 803
RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 3:55 PM
Sub-Odeon Wrote:Granted, a comic book line all by itself doesn't guarantee success. But a lot of what makes a tie-in movie work, is the overall property penetration with the public. Batman has been around for most of the last century, and is a household name. Any movie with Batman in it or on it or associated with it is going to have an automatic level of draw that is an order of magnitude greater than something like TRON.

And as much as I loved TRON 2.0 it was a thud in the video gaming industry. You could find it in the $5 bins at the clearance stores less than a year after its release. The 20th anniversary DVD was a nice push in 2003, and twined with TRON 2.0 did raise visibility for the franchise -- but as a nostalgia piece only, I suspect. Retro 80s swag.

Granted, this is all just my perception, and my perception could be quite wrong. TRON may indeed have a far higher level of general audience recognition than I am giving it credit for, thus the returns to date for TL might seem too low, given this. But having talked to a lot of movie-goers and other consumers about TRON over the years -- because I am a big fan -- if people recognized it at all, they recognized it as a weird relic from the 80s, or identified it as a movie based on a video game, not vice versa. It's currency in the present day seemed negligible.

Which is why the TR2N concept movie in 2008 absolutely took me by surprised. Never saw that coming! Nor this sequel, for that matter.

Tron recognition is there, and while it may not permeate as deep as something like Batman, it doesn't have as vast a legacy of unpopular movies behind it either. Tron is a movie that aged very well with (as you point out) comparatively little follow-up material. Subsequently it's a bit of a blank slate coupled with recognition. A good position to be in, from a creative point of view. It makes the potential audience curious, and that off sets a lot of the negative variables.

Anyway, the original film permeated the sub-conscious of our culture quite nicely. And the game, while it may not have been well received, still generated a huge amount of press.

That said, the numbers for Legacy absolutely aren't low. Low is Pluto Nash. The numbers for Tron could indicate a huge blockbuster, or a quiet death. It's just too soon to tell.

But my money is on moderate success.


 
typicaltronname
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 4:12 PM
It is also very possible that there won't be a Tron 3. The budget for the film was 150 million+ and if it doesn't make more than its budget, Disney may can the Sequel, even if it's being written as we speak.

I hope it does, despite idiot reviews. There wasn't a single review that I saw that was positive, it was all negative, because of this, I will NEVER trust another mainstream movie review.



"Reveal your creation date or I will disassemble your code one operation at a time!"
 
Quicksort
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 4:21 PM
I agree that Fockers is the film to watch, and I think it'll hit TL the hardest.

Tron doesn't have nearly the name recognition of Batman or Spider-man. It's a cult classic that has zero brand recognition to most people. Disney has done a marvelous job generating buzz for this film, given the franchise's history.

My (conservative) estimates:

160 mil domestic
150 mil foreign

I'd say any marketing costs will be made back with merchandising sales. But I'm not sure 300+ mil at the box office is enough to make the film profitable enough.abortion pills online abortion pill online purchase cytotec abortion


 
typicaltronname
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 4:33 PM
Tron Unit Wrote:Keep in mind the average price of a 3D ticket is $17 so when you break the numbers down per ticket not as many people went to see it as you might think.

True, I called my local theater in search of a regular showing, 3D tickets for it were expensive and I was buying for myself and 2 others.

The movie would have been awesome in 3D, but I know the movie wasn't made in 3D merely converted into 3D format after the fact
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"Reveal your creation date or I will disassemble your code one operation at a time!"
 
Quicksort
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 4:44 PM
typicaltronname Wrote:
The movie would have been awesome in 3D, but I know the movie wasn't made in 3D merely converted into 3D format after the fact

Not true.


 
typicaltronname
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RE: TRON: LEGACY - Box Office & Fan Reaction

on Wednesday, December, 22, 2010 5:05 PM
Quicksort Wrote:
typicaltronname Wrote:
The movie would have been awesome in 3D, but I know the movie wasn't made in 3D merely converted into 3D format after the fact

Not true.

It was made in 3D? This changes everything. I read somewhere it was converted into 3D after. Looks like I'll be giving that a view in 3D

"Reveal your creation date or I will disassemble your code one operation at a time!"
 
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