|cool83 Wrote:Disney and Good Marketing Decisions don't always go hand in hand. John Carter and Tron:Legacy are two great examples. For Legacy, I would have re-released the original Tron in 3D for a special Family Viewing Package. One child free with paying adult, special Tron:Legacy 3D glasses for all, a sneak peek at the new movie, with a dollar off Legacy when you bring your free glasses. Disney's idea to Hide Tron was a costly error. I've just about had it with Disney. Spending 120 Million on a ad campaign aimed at original fans, who were going to see it anyway! Are they really that ignorant?! Oh, and don't get me started on John Carter of Mars. A great movie that suffered from the poor advertising decisions of Disney's Best Marketeers. And now Tron:Uprising is suffering from the same ignorance. I'm almost done caring.|
They need to fire the entire marketing team and get a new one. Something tells me it's an internal struggle between the anti-Tron and pro-Tron execs, not too different than Congress fighting over the budget. One reason why they put it at midnight, I suspect, is due to the mature storyline or fight sequences that is up to quality of anime rather than the sanitized violence of most Disney cartoons. Tron: Uprising, to me, is probably THE most violent they've ever had in their channel and may be scared of parental backlash.
There needs to be some kind of media exposure on Disney's poor marketing execution on Tron Uprising to force them to get their acts together. We can't just sit there and carp about it. Does'nt Boxleitner know this? Should'nt he be in position to say, "Disney, quit hiding this gem. This was the right show to bring out at this time and age. Grow a pair of balls!".