TRON: LEGACY featured one of the most elaborate and interactive marketing campaigns ever created for a movie with it's "Flynn Lives" ARG (alternate reality game) -- which had players involved in the "search" for the character of Kevin Flynn (Jeff Bridges), who'd "disappeared" in the year 1989 -- seven years after the events of the first TRON movie. The ARG, which Disney produced with 42 Entertainment: the company who also created the very popular “Why So Serious?” ARG for “The Dark Knight”, featured online gaming activity and large scale promotional ARG tie-in events at Comic-Con in San Diego two years in a row, as well as at Wonder Con in San Francisco.

Here's a great recap video of the "Flynn Lives" ARG (also posted on home/news page).

- Jay

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wwwmwww Wrote:Did you notice Tron-Sector made it into the video? I would have died if MY sig had made it into the video. That is TOO cool! Carl

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