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 TRON: LEGACY - Videos of Events Leading to Release


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WorldOutWest
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TRON: LEGACY - Videos of Events Leading to Release

on Saturday, January, 15, 2011 8:36 PM
TRON: LEGACY featured one of the most elaborate and interactive marketing campaigns ever created for a movie with it's "Flynn Lives" ARG (alternate reality game) -- which had players involved in the "search" for the character of Kevin Flynn (Jeff Bridges), who'd "disappeared" in the year 1989 -- seven years after the events of the first TRON movie. The ARG, which Disney produced with 42 Entertainment: the company who also created the very popular “Why So Serious?” ARG for “The Dark Knight”, featured online gaming activity and large scale promotional ARG tie-in events at Comic-Con in San Diego two years in a row, as well as at Wonder Con in San Francisco. I attended all of these events, as well as a number of other TRON: LEGACY promotional and media events, throughout the time leading up to the movie's release.  As a look back on the journey up to TRON: LEGACY's debut, here are a few of the coverage videos I put together which highlighted some of those events (also posted on home/news page). - Jay


























Castor from TRON: LEGACY - "Change the scheme..! Alter the mood...! Electrify the boys and girls if you'd be so kind.."
 
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 TRON: LEGACY - Videos of Events Leading to Release