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 Disney's missed marketing opportunity.


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dbr9tifosi
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Posts: 32
Disney's missed marketing opportunity.

on Wednesday, December, 22, 2010 2:05 PM
It would of been awesome to see Disney sponsor a MotoGP team for one race in full Tron design. It's been done in Formula 1 with Star Wars and Oceans 12 as a promotion. Imagine seeing a motorcycle in Light Cycle livery/graphics and the rider in Tron suit. Too late now.

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Sub-Odeon
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Posts: 234
RE: Disney's missed marketing opportunity.

on Wednesday, December, 22, 2010 2:06 PM
I agree, woulda been majorly cool.

Especially if they'd somehow found a way to engineer a working, life-sized version of the 5th Gen light cycle design.


 
peppymiint
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Posts: 126
RE: Disney's missed marketing opportunity.

on Wednesday, December, 22, 2010 2:08 PM
but you gotta consider if they would even accept the offer and who would watch (i know i would).

but yeah, i totally agree with the marketing for this movie is lame, except i watch disney channel now for the little tron tv spots.


 
dbr9tifosi
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Posts: 32
RE: Disney's missed marketing opportunity.

on Wednesday, December, 22, 2010 2:19 PM
MotoGP is huge...in Europe and some parts of Asia. It's big here in the states too (2 riders from the U.S.). We host 2 MotoGP races here (Laguna Seca and Indianapolis). I'm sure had Disney jumped on the Moto GP wagon for 1 race it would raise public awareness big time. Plus the MotoGP audience is fairly young and falls into Disney's target audience. Imagine the one-off merchandising.


 
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 Disney's missed marketing opportunity.