Is it just me or have action figures IN GENERAL gotten a lot better in the last 10 years or so? Some of them are freakin' works of art, for user's sake! This trend seems to have started when Todd McFarlaine (the 'Spawn' dude) started making figures around 10 or so years ago.
I remember when the Masters of the Universe figures were a big deal. Mainly cuz each one had a different 'action' feature. Even then some of the 'features' didn't involve much action (Example - Skunk Man's 'special action feature' was....well....he stunk

)
Of course the downside of this is the more 'beautiful' a figure is, the less articulation it has . But they're even starting to work on this.
Ok..I'm done rambling now
